Commercial judgment for complex technology.

We help founders and leadership teams turn technical potential into clear product decisions, market plans, and partnerships.

Commercialization & market entry

Product & AI strategy

Strategic partnerships

Fractional leadership

The questions behind growth

Promising technology can create more possible directions than a team can pursue. The difficult work is choosing the first buyer, use case, product scope, and route to market, then testing whether those choices hold up outside the company.

BergTec brings product, commercial, and technical judgment to that work. We help teams make decisions with the evidence they have, identify what is still unknown, and move forward with a clear plan.

Start with the decision in front of you

Define it. We clarify the decision, constraints, timing, and people who must act on the answer.

Test it. We examine customer, market, product, technical, and financial evidence relevant to that decision.

Act on it. We turn the findings into priorities, owners, milestones, and support for the next stage where needed.

From the advisor’s desk

Featured article: Technical Products Stall When the First Implementation Step Is Still a Guess

A working demo may still leave a buyer with an unclear implementation task. This article examines how to make the first step specific enough for a customer to evaluate.

• AI Use Cases Should Be Chosen for Operating Fit, Not Demo Appeal
• A Better Board Deck Will Not Fix Weak Diligence Evidence

David Berg

More than 25 years across product strategy, commercialization, partnerships, and corporate development.

Ideas for decisions that matter.

Perspectives on products, markets, AI, and executive decisions.

Bring us the difficult decision.

Tell us what you are building and what needs to happen next.